I'm Serious about taking My Marketing Skills to the Next Level and earning a Certificate in Marketing Strategy...
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This certificate program prepares students for developing, or re-engineering, a modern marketing plan by leveraging new developments in the marketing mix based on Benny Traub’s ‘Golden Funnel Formula’.
Traub’s formula is based on our knowledge that people would rather do business with people they know. The strategies and tactics in the formula are designed to attract, capture and cultivate new relationships using the major digital platforms, then maximize conversions by including marketing automation to reduce manual labor and move prospects through the sales funnel with minimal effort.
The formula separates the marketing mix into five major components.
The curriculum reveals:
- 19 absolutely free methods for attracting new prospects.
- 6 tactics for transforming lukewarm leads into hot, sales-ready leads.
- The big secret that world-class marketing experts use to dramatically improve their advertising results.
- The simple, 2-step system for generating high quality leads in volume.
- 3 risk-free advertising media that many marketers are not even aware of.
- Much, much more.
The course also includes a foundational module which covers targeting, accountability, and conversion rate optimization.