Marketing automation can be used to improve conversion rates.
It can also save you massive amounts of time.
Those reasons alone make marketing automation attractive. But it can also improve lead-flow and reduce leadgen costs. According to the Annuitas Group, businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Forrester Research says cost-per-lead drops by 33% when marketing automation is added to the mix.
A word of warning...
Once you take the leap and begin using automation in your marketing, you can't ever go back. You quickly become so dependent on the undeniable benefits, it becomes difficult to live without it. That was certainly my experience back in 1992. I'm guessing it will be yours as well. This isn’t a bad thing. But it alters the way you configure your marketing programs. And there is a learning curve.
Despite the learning curve and initial investment (mostly time, not money), I highly recommend you make automation a permanent part of your marketing strategy.
Create a List inside ActiveCampaign
The video below is a live case study, which shows how relationships were nurtured after new contacts from LinkedIn were imported into the marketing automation platform. It includes a blog teaser, with a simple price-request funnel.
Tutorial Webinar Replay:
This platform is being provided for education purposes and is limited to the automated management of up to 500 prospects at any one time.
The cost for the platform is $9.00 per month, which is born by you. If your enrollment covers this fee, the Academy will credit back $18.00 directly to your credit card, to cover two full months of access. This ensures you have free access to the platform for the duration of the training program.
You may increase the capacity of the account at anytime to enable it to handle more than 500 prospects at one time. ActiveCampaign will charge you a nominal fee for this increased capacity.