Key Performance Indicators in Marketing

When should you shut off an ad campaign? When should you scale? This tutorial reveals how to determine your outside limit on how much you can afford to bid on PPC or pay for other types of advertising. Objective: Develop an objective benchmark for the success or failure of any marketing campaign Completion time: 12 minutes…

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Why Build your own Direct-to-Investor Marketing Pipeline?

If you need to raise capital to grow and develop your company, there are two primary pipelines through which to attract investment dollars: a) The professional investment COMMUNITY b) Marketing DIRECT to the investor. The ‘professional’ investment community consists of investment banks, stock brokers, venture capital firms and the like. The community has access to…

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How to give someone access to your Google Analytics account

Tutorial: How to invite someone to review or manage your Google Analytics account After you login to Google Analytics: 1. Click the gear icon at lower left 2. Click User Management in the first column 3. Enter the person’s gmail address 4. Select the permission level 5. Click the Add button That’s it!  

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