Digital Marketing Certificate Program
Benny Traub has done marketing and strategic planning for hundreds of small businesses and national brands
In this course you will learn proven strategies for each stage of the digital marketing funnel.
Class time: One hundred and twenty minutes
Homework: eight hours
In week 1 you will learn proven 'Intake' strategies, and the fine art of attraction. Discover the best ways to get the word out and attract the attention of qualified buyers in higher numbers. Discover five absolutely FREE methods for attracting hordes of new prospects, plus two of the best-performing, scalable methods for getting your phone to ring, attracting qualified prospects to your website and booking appointments in today's highly competitive environment.
- Overview of nineteen entirely free mediums you can leverage to attract new prospects, and then dive deep into five of the best free tactics available.
- Three, risk-free tactics which cost money, but only if they work!
- One BIG digital marketing secret that successful marketers use to eliminate failed ad campaigns
- The difference between 'cold' traffic and 'warm' traffic, and why you need both
- A little-known system for generating inbound phone leads from sales-ready prospects who are ready to buy immediately
- Receive a free copy of the instructor's proprietary media rank calculator which reveals the BEST medium for YOUR business
Class time: ninety minutes
Homework: eight hours
In week 2 you will learn Handshake strategies which are essential for getting qualified prospects to respond and identify themselves (i.e. the 'handshake'). This is where most campaigns fail and Benny shows you how to master this mandatory component of lead generation and digital marketing. Discover the seven systems that you MUST put in place before you begin any marketing initiative. The handshake is the key to securing your relationship with qualified prospects who are ready to buy from you today.
- How to identify and qualify website visitors even if they don't want to call you or fill out a form
- The 'Secret Handshake': A little trick to get 567% more leads without spending a penny more on advertising
- The 9696 Formula: An easy system for calculating how much money you are leaving on the table, and what you can do about it
- Learn to redesign your 'Contact-Us' page so it actually generates inquiries from qualified prospects
- A proven tactic for doubling the number of booked appointments with sales-ready leads
- Eight secrets for designing landing pages - use the included checklist to train your web designer
- Get the free 'lead bait' ranking tool which enables you to more easily decide what content to give away and what you can safely forget about creating