Digital Marketing Certificate Program
Get certified in just six weeks with pre-recorded lectures to consume at your convenience.
A new training cohort begins every 21 days and is now open for enrollment.
What do we teach?
Convenient for any schedule...
Most students can complete the program with just 5-6 hours per week or less.
Online curriculum may be consumed on your own schedule.
The final exam may also be taken on your own schedule and may be repeated as needed.
Assignments are typically due each week.
Topics Covered
Below are just a few of the topics covered, all from a strategic perspective. The lens of an entrepreneur or marketing director has specific demands, such as what to do and when to do it. That is what this course specializes in. This is in contrast to technical tutorials. This course does contain technical content, but the primary focus is for those who are managing technical team members or agencies.
- Automating your marketing
- Budgeting strategies
- Conversion Rate Optimization
- eCommerce Optimization
- Eliminating waste
- Lead Generation Optimization
- Prioritizing your action plan
- Risk reduction
- Using SEO to get free traffic to your website
- Social strategies
Curriculum Overview
The program will be most valuable to Marketing Managers, Planners and Entrepreneurs of companies with under 50 employees, as the curriculum is tailored for small businesses.
This is a strategic course where you learn how to set priorities, separating the non-essential items for those which are non-negotiable. This is not a 'tactical' course, although you will learn some essential technical skills that every Marketing Manager should know.
The Digital Marketing Certificate program prepares students for developing a modern marketing plan by leveraging new developments in the digital marketing mix.
The curriculum explores the unique challenges of online marketing and builds layered strategies that heavily leverage marketing automation and conversion rate optimization.
The strategies and tactics in the curriculum will teach students how to attract, capture and cultivate new prospective customers using the major digital platforms, maximize conversions with optimization tactics, and pull prospects through the sales funnel with automation.
The curriculum unveils marketing planning theory into six modules, briefly described below.
Module 1
Secrets for Optimizing Conversions
Lecture time: 2 hours (live or recorded)
Additional curriculum: 1-2 hours
Practical: 1-2 hours
There are only two marketing skills you really need to learn in order to scale a business. The first is how to get more conversions (e.g. sales). The second is how to get conversions at a lower cost. If you can get low-cost conversions and get them in high volume, you can successfully scale your marketing. In this foundational module you will learn the secrets of 'Kaizen', the Japanese word for 'Continuous Improvement'. This is the true secret for long term marketing success, as all marketing results can be improved. You will discover powerful tactics that will help you optimize your results in systematic, incremental steps. Learn the four foundational pillars essential for optimizing your marketing results and transforming conversion rates. Gain swift insight into exactly what to do to improve marketing results, even when a campaign is failing badly. See how today's business leaders are using these optimization secrets to outpace their competition to attract more customers, clients investors, donors and patients faster and easier than ever before.
- The four propellants of rapid growth
- The anatomy of a success 'formula'
- The two little-understood phases of launching a successful marketing program
- Five 'success-factors' of every rapidly growing company
- The 'Game-Changer' Strategy... a system for positive transformation
Module 2
Getting the Word Out and Generating Traffic
Lecture time: 2 hours (live or recorded)
Additional curriculum: 1-2 hours
Practical: 1-2 hours
In this module you will learn proven 'Intake' strategies, and the fine art of attraction. Discover the best ways to get the word out and attract the attention of qualified buyers in higher numbers. Discover five absolutely FREE methods for attracting hordes of new prospects, plus two of the best-performing, scalable methods for getting your phone to ring, attracting qualified prospects to your website and booking appointments in today's highly competitive environment.
- Overview of nineteen entirely free mediums you can leverage to attract new prospects, and then dive deep into five of the best free tactics available.
- Three, risk-free tactics which cost money, but only if they work!
- One BIG digital marketing secret that successful marketers use to eliminate failed ad campaigns
- The difference between 'cold' traffic and 'warm' traffic, and why you need both
- A little-known system for generating inbound phone leads from sales-ready prospects who are ready to buy immediately
- Receive a free copy of the instructor's proprietary media rank calculator which reveals the BEST medium for YOUR business
Module 3
Digital Prospect-Connection
Lecture time: 2 hours (live or recorded)
Additional curriculum: 1-2 hours
Practical: 1-2 hours
In this module you will learn Handshake strategies which are essential for getting qualified prospects to respond and identify themselves (i.e. the 'handshake'). This is where most campaigns fail and Benny shows you how to master this mandatory component of lead generation and digital marketing. Discover the seven systems that you MUST put in place before you begin any marketing initiative. The handshake is the key to securing your relationship with qualified prospects who are ready to buy from you today.
- How to identify and qualify website visitors even if they don't want to call you or fill out a form
- The 'Secret Handshake': A little trick to get 567% more leads without spending a penny more on advertising
- The 9696 Formula: An easy system for calculating how much money you are leaving on the table, and what you can do about it
- Learn to redesign your 'Contact-Us' page so it actually generates inquiries from qualified prospects
- A proven tactic for doubling the number of booked appointments with sales-ready leads
- Eight secrets for designing landing pages - use the included checklist to train your web designer
- Get the free 'lead bait' ranking tool which enables you to more easily decide what content to give away and what you can safely forget about creating
Module 4
Turning Bailers into Buyers
Lecture time: 2 hours (live or recorded)
Additional curriculum: 1-2 hours
Practical: 1-2 hours
In this module you will learn Cultivation strategies which are essential to maximizing conversion rates. Research tells us that most prospects are not ready to buy immediately. This module teaches expert techniques for using lag time to build trust, educate and communicate your value proposition, positioning you and pushing you to the top of the list when prospects are finally ready to pull the trigger.
- The best system for creating 'relationship glue' with prospects who are not yet ready to buy
- How to harness marketing automation to generate 451% more qualified leads at 33% lower cost
- The Boomerang Technique: Magically bring prospects back to your site (without an email address) if they leave without buying or contacting you
- How to use social media the 'right' way, without wasting your precious time
- Three things every prospect needs to know before they will commit
- Four essential tools for reeling in prospects that your competitors have not yet discovered
- The new (free!) communication technology that is outperforming email by 272%
Module 5
Scalable Creation of new Customers
Lecture time: 2 hours (live or recorded)
Additional curriculum: 1-2 hours
Practical: 1-2 hours
In this module you will learn the secrets used by top marketers to close transactions in higher numbers, and for higher dollar value.
Topics include The secret of the 'Extra Value Proposition' (EVP) and how it multiplies conversions with almost no extra effort, How to light a fire under the prospect to get them to pull the trigger, and more.
- The secret of the 'Extra Value Proposition' (EVP) and how it multiplies conversions with almost no extra effort
- The two essential steps to giving sales people the ability to meet and beat quota... every month!
- How to light a fire under the prospect to get them to pull the trigger NOW
- Amplify trust and credibility with easy-to-create social proof
- Discover how to automate a sophisticated follow-up system so they never forget about you... without lifting a finger
Module 6
Maximizing Lifetime Value
Lecture time: 2 hours (live or recorded)
Additional curriculum: 1-2 hours
Practical: 1-2 hours
In this module we explore and learn twelve systems for increasing the lifetime value of every relationship, as well as how to create 'Drip' income that never stops, even from people who would otherwise only give you a single transaction.
- How to create 'Drip' income that never stops, even from people who would otherwise only give you a single transaction
- Discover the 'Referral Enhancement Program' to multiple referrals
- 4 secrets of customer satisfaction and how to create the 'wow' factor.
- Learn to generate income from products and services that you never have to deliver
- The game-changing one-time-offer, (OTO) and how the instructor leverages this strategy to consistently increase revenue by 173%.
Founder
Benny Traub
Founder, Benny Traub, has started twenty companies and took two of them public. He initially retired at age 37, and returned to the marketplace seven years later to pursue his passion for teaching. Benny has been through the fires of entrepreneurship, having personally lost close to a hundred million dollars in the dot-com-bomb. He is the founder of MarketingEducation.org and the American Wealth Management Association. Benny was born in Vancouver Canada in 1963, married his lovely wife, Carmen, in 1990, and now resides in Florida. He has continued his own studies in the fields of motivational psychology, and more recently, artificial intelligence. He works with his son in software development, enjoys kiteboarding and will likely never retire again.
Seal of Professionalism
Display the Academy's Certified Trust Seal on your website to enhance credibility and ensure the world that you are a trusted member of the professional marketing community.
Your trust seal displays your digital certificate when clicked. (try it!)
Learn how the Pro's do Digital Marketing in just six weeks
This class is designed for Business-to-Consumer and Business-to-Business Marketers
