Dual Certificate Program

Certificate in Digital Marketing

Certificate in Marketing Strategy


Today only - Save $1,984.20 compared to paying the regular 6 installments of $397 per month

Six Week Program includes videos, step-by-step written curriculum & cheat sheets

Digital Marketing Certificate Program

Class Instructor: Benny Traub

Mr. Traub is a 30-year marketing veteran who teaches from his own deep experience

 Class Instructor: Benny Traub

Mr. Traub has started fifteen companies from scratch and taken two of them public. He initially retired at age 37, and then returned to the marketplace seven years later. He lost close to a hundred million dollars in the dot-com-bomb and has several times traveled through the fires of entrepreneurship. He is the founder of the American Wealth Management Association and the founder of MarketingEducation.org. Benny was born in Vancouver Canada in 1963, married lovely Carmen in 1990, and currently resides in Los Angeles, CA.

Benny Traub has done marketing and strategic planning for hundreds of small businesses and national brands


In this course you will learn proven strategies for each stage of the digital marketing funnel.

golden funnel formula

Digital Marketing Certificate

Receive a digital version of your Marketing Certificate for display on your Facebook page, LinkedIn page or website to inform colleagues of your achievement.

Your personalized, high resolution digital certificate is supplied by upon course completion.

Seal of Professionalism

Display the Academy's Certified Trust Seal on your website to enhance credibility and ensure the world that you are a trusted member of the professional marketing community.

Your trust seal displays your digital certificate when clicked. (try it!)

Curriculum Overview

This dual-certificate program prepares students for developing, or re-engineering, any modern marketing plan by leveraging new developments in the digital marketing mix. The strategies take advantage of Benny Traub’s ‘Golden Funnel Formula’.

The Golden Funnel Formula leverages principles of relationship-marketing and is based on the common-sense premise that people would rather do business with people they know.

The strategies and tactics in the formula are designed to attract, capture and cultivate new relationships using the major digital platforms, then maximize conversions by including marketing automation to reduce manual labor and move prospects through the sales funnel with minimal effort.

The formula separates the marketing mix into five major components, briefly described below.

The course also includes a foundational module which covers targeting, accountability, and conversion rate optimization.

Module 1 - Secrets of Intake

Class time: One hundred and twenty minutes
Homework: eight hours

In week 1 you will learn proven 'Intake' strategies, and the fine art of attraction. Discover the best ways to get the word out and attract the attention of qualified buyers in higher numbers. Discover five absolutely FREE methods for attracting hordes of new prospects, plus two of the best-performing, scalable methods for getting your phone to ring, attracting qualified prospects to your website and booking appointments in today's highly competitive environment.

  • Overview of nineteen entirely free mediums you can leverage to attract new prospects, and then dive deep into five of the best free tactics available.
  • Three, risk-free tactics which cost money, but only if they work!
  • One BIG digital marketing secret that successful marketers use to eliminate failed ad campaigns
  • The difference between 'cold' traffic and 'warm' traffic, and why you need both
  • A little-known system for generating inbound phone leads from sales-ready prospects who are ready to buy immediately
  • Receive a free copy of the instructor's proprietary media rank calculator which reveals the BEST medium for YOUR business
Module 2 - The Almighty Handshake

Class time: ninety minutes
Homework: eight hours

In week 2 you will learn Handshake strategies which are essential for getting qualified prospects to respond and identify themselves (i.e. the 'handshake'). This is where most campaigns fail and Benny shows you how to master this mandatory component of lead generation and digital marketing. Discover the seven systems that you MUST put in place before you begin any marketing initiative. The handshake is the key to securing your relationship with qualified prospects who are ready to buy from you today.

  • How to identify and qualify website visitors even if they don't want to call you or fill out a form
  • The 'Secret Handshake': A little trick to get 567% more leads without spending a penny more on advertising
  • The 9696 Formula: An easy system for calculating how much money you are leaving on the table, and what you can do about it
  • Learn to redesign your 'Contact-Us' page so it actually generates inquiries from qualified prospects
  • A proven tactic for doubling the number of booked appointments with sales-ready leads
  • Eight secrets for designing landing pages - use the included checklist to train your web designer
  • Get the free 'lead bait' ranking tool which enables you to more easily decide what content to give away and what you can safely forget about creating
Module 3 - Cultivate for Maximum Conversions

Class time: ninety minutes
Homework: eight hours

In week 3 you will learn Cultivation strategies which are essential to maximizing conversion rates. Research tells us that most prospects are not ready to buy immediately. This module teaches expert techniques for using lag time to build trust, educate and communicate your value proposition, positioning you and pushing you to the top of the list when prospects are finally ready to pull the trigger.

  • The best system for creating 'relationship glue' with prospects who are not yet ready to buy
  • How to harness marketing automation to generate 451% more qualified leads at 33% lower cost
  • The Boomerang Technique: Magically bring prospects back to your site (without an email address) if they leave without buying or contacting you
  • How to use social media the 'right' way, without wasting your precious time
  • Three things every prospect needs to know before they will commit
  • Four essential tools for reeling in prospects that your competitors have not yet discovered
  • The new (free!) communication technology that is outperforming email by 272%
Module 4 - Kaizen

Class time: ninety minutes
Homework: eight hours

In this module you will learn the secrets of 'Kaizen', the Japanese word for 'Continuous Improvement'. You will discover powerful tactics that will help you optimize your results in systematic, incremental steps.  Learn the four foundational pillars essential for optimizing your marketing results and transforming conversion rates. Gain swift insight into exactly what to do to improve marketing results, even when a campaign is failing badly. See how today's business leaders are using these optimization secrets to outpace their competition to attract more customers, clients investors, donors and patients faster and easier than ever before.

  • The four propellants of rapid growth
  • The anatomy of a success 'formula'
  • The two little-understood phases of launching a successful marketing program
  • Five 'success-factors' of every rapidly growing company
  • The 'Game-Changer' Strategy... a system for positive transformation
Module 5 - Uptake

Class time: ninety minutes
Homework: eight hours

In week 5 you will learn the secrets used by top marketers to close transactions in higher numbers, and for higher dollar value.

  • The secret of the 'Extra Value Proposition' (EVP) and how it multiplies conversions with almost no extra effort
  • The two essential steps to giving sales people the ability to meet and beat quota... every month!
  • How to light a fire under the prospect to get them to pull the trigger NOW
  • Amplify trust and credibility with easy-to-create social proof
  • Discover how to automate a sophisticated follow-up system so they never forget about you... without lifting a finger
Module 6 - Escalate

Class time: ninety minutes
Homework: eight hours

In week 6, you will learn twelve systems for increasing the lifetime value of every relationship.

  • How to create 'Drip' income that never stops, even from people who would otherwise only give you a single transaction
  • Discover the 'Referral Enhancement Program' to multiple referrals
  • 4 secrets of customer satisfaction and how to create the 'wow' factor.
  • Learn to generate income from products and services that you never have to deliver
  • The game-changing one-time-offer, (OTO) and how the instructor leverages this strategy to consistently increase revenue by 173%.

Enroll Now:

Today only - Save $1,984.20 compared to paying the regular 6 installments of $397 per month


Benny's Extra Bonuses - FREE

  • Lifetime Membership Marketing Guild of America

    A $1500.00 value. Enjoy all benefits of lifetime membership in the Marketing Guild of America.

  • One-Click Lead Capture System

    Collect primary email addresses and contact details of your best prospects directly from Facebook… with a single click. Any web manager can install this powerful tool and enhance your website into a lead capture. One-Click Lead Capture.

  • Secret Handshake Lead Capture System

    Dramatically enhance online lead generation with the Secret Handshake. Any web manager can install this powerful tool and enhance your online lead gen efforts. See Details.

Learn to do Marketing like the Pro's in this Six Week Class

This class is designed for Business-to-Consumer and Business-to-Business Marketers

Ready to enroll?

Today only - Save $1,984.20 compared to paying the regular 6 installments of $397 per month


Money Back Guarantee

We want you to be happy. Reserve your spot today and immediately start benefiting from the bonuses, marketing tools and lessons. Complete the training and exercises and successfully finish the program risk-free. If you put the systems to use and don't see a measurable improvement in results, just let us know (after completion, but within 120 days of initial enrollment). If we can't IMMEDIATELY show you how to turn up the results, we'll refund you 100%. It's as simple as calling our customer service department at 323.761.2241 or sending us a refund request email to support@marketingeducation.org.