Use Marketing Automation to Prevent Good Prospects from Falling Between the Cracks

  In this issue you are going to learn my secret marketing tactic which I have quietly been using for almost 25 years to rake in millions of dollars that would have otherwise been lost forever. Does every business need marketing automation? No. But most businesses can use it to recover lost revenue. There are two common types of automation to take advantage…

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Six Marketing Lessons from Sir Richard Branson

“Screw it, let’s do it” is how Sir Richard Branson describes his approach to business. That’s not very helpful as a marketing lesson, yet his marketing insights below are both practical and powerful. Branson, the adventuring entrepreneur and chairman of the Virgin group of companies, is a rare individual. He started Virgin Records in 1970, and now…

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How to use Automated ‘Push Notifications’ to Boost Conversions

It is a sad fact that the majority of the visitors to your website are not ready to take action… they won’t invest, they won’t buy, they won’t call, they won’t do a thing. Below, I reveal a solution that works consistently across most industries. A study by Kissmetrics revealed that 96% of all website visitors are…

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Key Performance Indicators in Marketing

When should you shut off an ad campaign? When should you scale? This tutorial reveals how to determine your outside limit on how much you can afford to bid on PPC or pay for other types of advertising. Objective: Develop an objective benchmark for the success or failure of any marketing campaign Completion time: 12 minutes…

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Why Build your own Direct-to-Investor Marketing Pipeline?

If you need to raise capital to grow and develop your company, there are two primary pipelines through which to attract investment dollars: a) The professional investment COMMUNITY b) Marketing DIRECT to the investor. The ‘professional’ investment community consists of investment banks, stock brokers, venture capital firms and the like. The community has access to…

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How to give someone access to your Google Analytics account

Do you need to invite someone to review or manage your Google Analytics account? The video below shows you how.

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The Easiest Way to Create Content for Social Media and Long Term Nurturing Programs

By Benny Traub *************** Is sending out good content on a regular basis part of your marketing? If not, it should be. But it is a lot of work, right? The video below reveals an amazing ‘traffic boomerang’ trick that will make your life a whole lot easier. Communicating with your prospects and customers on…

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Creating Enhanced Donor Funnels for Charities

A donor funnel is a broad term which describes the marketing processes which transform potential donors into first-time donors, then escalate the relationship to facilitate larger and more frequent donations over time. People would rather donate money to people they know. Therefore, the better we are at creating and cultivating relationships, the easier it is…

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How to Setup Google Analytics

Step-by-step checklist for setting up Google Analytics Create 2 Views in Google Analytics: RAW – raw data only (no filters). No work required here. This view will contain all the data and allow you to troubleshoot. CLEAN – filter out internal IP’s, setup goals, etc. This where you need to do your configuration work. See the checklist…

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How to Invite Someone to Manage Your Facebook Business Manager Account

In these short tutorials, I show you how you can leverage Facebook’s new ‘Business Manager’ to allow others to manage your Facebook advertising and remarketing. Video 1 – How to setup a new Facebook Business Manager account Video 2 – How to claim an existing advertising account within Facebook Business Manager Video 3 – How…

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